COURSE PROOF :
AE Mastery — Course Description
AE Mastery is an online training program designed to help Account Executives (AEs) dramatically level up their sales performance, accelerate career growth, and earn more — by building systems, mastering core sales skills, and leveraging community and live feedback.
Who It’s For
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AEs who are new in the role, or those who have some experience but want to scale their performance.
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People aiming to move into higher-performing positions: hitting quotas regularly, making President’s Club, increasing earnings, negotiating better deals.
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Anyone wanting to go from being “good” AE to setting a standard of excellence in their company.
What the Course Covers (Curriculum / Key Pillars)
AE Mastery is structured around several pillars that touch on the full sales cycle and the behaviors of top-tier sales professionals. Key topics include:
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Territory Planning Framework
Learning how to map your accounts, prioritize targets with highest ROI, tiering. -
Discovery, Demo, & Trial Mastery
Deep dives into how to craft effective discovery calls, run demos well, and manage trials or proof-of-value. Templates and scripts included. -
Objection Handling
Techniques and word-for-word scripts to address typical and tough pushbacks in SaaS / tech sales. -
Negotiation & Closing
How to preserve value, increase Average Contract Value (ACV), close multi-year deals without slashing price. Negotiation frameworks are taught. -
Prospecting Sequences Library
A library of outreach and messaging templates, call & email sequences used by top companies (Google, HubSpot, etc.). -
Systematizing & Freeing Up Time
Efficiency, time management, using tools/templates so you’re performing at high level without burnout.
Format & Features
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Fully remote & self-paced with lifetime access: you can go through content on your schedule.
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Pre-recorded video training + lots of resources: templates, workbooks, scripts, etc.
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Weekly live Q&A / mentoring calls with top-performing reps.
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A private community of peers & mentors.
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Tools to apply immediately and exercises to implement what you learn.
Duration & Commitment
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The course can take 2-12 months depending on how much AE experience you already have.
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There is lifetime support and updates.
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You’re expected to engage: do the core exercise modules, attend some live coaching, apply the learning. (These are also conditions for their refund guarantee.)
Outcomes & Results
Students are positioned to:
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Hit quotas more consistently and at higher levels.
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Earn promotions, improved compensation, bigger roles.
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Gain more confidence in handling discovery, objections, demos, closing.
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Grow into a sales playing field where you are among the best AEs in your company / tech sales org.
Real graduates report pay bumps, remote high-earning roles, being promoted, etc.
Instructors & Credibility
The program is run by experienced tech sales practitioners:
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Zac Adan, Mike Corrales, Brant DeBoer, Béranger Endama-Moure, Benjamin Michaelis, Agustin Campuzano, Kyle Hemphill, etc.
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They’ve held high performing AE roles, Presidents’ Club achievements, senior roles in tech sales.
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The course is used / trusted by reps at big tech & SaaS companies (e.g. HubSpot, AWS, Oracle, Meta, Microsoft).
Guarantee / Risk
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The course offers a 100% money-back guarantee if you do the work (i.e. complete core modules, attend some live coaching, apply strategies) and still don’t see results.
Why It Stands Out
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It’s not just theory: lots of actionable content (templates, scripts, frameworks, etc.) meant to be applied immediately.
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Community & live feedback from people who are already doing very well.
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Focus on systems and efficiency — not just making more calls, but optimizing the whole process so performance scales without burning you out.
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